Making Client Two Impossible to Scroll Past
A social-first campaign built to earn attention in a crowded feed and turn it into measurable demand.
+62%
Engagement Rate
3.1M+
Organic Reach
+21%
Follower Growth
Overview
Client Two needed a social presence that matched the energy of its product. We built a content system designed to perform natively on every platform it lived on.
Client
Client Two
Industry
Consumer Electronics
Scope
Social Strategy, Content, Paid Media
Timeline
8 Weeks
Team
Strategy, Content, Paid Media, Design
The Challenge
Loud category, quiet brand.
Client Two's product was strong but its social presence wasn't cutting through a category full of louder, faster competitors.
Our Solution
Content built to stop the scroll.
We built an always-on content system tuned to each platform's native format, paired with a paid strategy that put the best-performing content in front of the right audience.
Key Approach
- Platform-native content built for how people actually scroll
- An always-on publishing cadence instead of one-off pushes
- Paid amplification behind organically-proven content
- Real-time reporting to double down on what worked
The Work
A feed people actually stopped for.
We produced a steady stream of short-form video, photography, and platform-native creative across every channel Client Two shows up on.
The Results
Results that speak for themselves.
The campaign turned a quiet feed into one of the most engaged in the category.
+62%
Engagement Rate
3.1M+
Organic Reach
+21%
Follower Growth
+15%
Site Traffic
Our social presence finally feels like our brand. D20 Labs got the tone right from the very first post.
Brand Manager
Client Two