Turning Client Three Into a Live Experience
An on-ground activation built to put Client Three directly in front of its audience — and give them a reason to talk about it.
12K+
Attendees Reached
+41%
Brand Favorability
850+
Earned Media Mentions
Overview
Client Three wanted more than a booth at an event — they wanted a moment people would remember and share. We designed and produced an activation built around that.
Client
Client Three
Industry
Retail
Scope
Experiential Strategy, Production, Content
Timeline
14 Weeks
Team
Strategy, Production, Content, Social
The Challenge
One event, one shot.
Client Three had a single high-visibility moment to make an impression on a crowded event floor, with no room for a forgettable execution.
Our Solution
A space worth stopping for.
We designed an activation built around one clear, shareable moment, then built the content and influencer plan to carry it far beyond the event floor.
Key Approach
- A concept built around one clear, shareable moment
- On-ground production designed for both foot traffic and camera
- An influencer plan seeded ahead of the event
- Real-time content capture for same-day distribution
The Work
The activation, on the ground.
From build to breakdown, we managed the full production and content capture across the three-day event.
The Results
Results that speak for themselves.
The activation became one of the most talked-about moments at the event.
12K+
Attendees Reached
+41%
Brand Favorability
850+
Earned Media Mentions
+18%
Post-Event Site Visits
People are still talking about our booth. D20 Labs turned one event into months of content.
Head of Marketing
Client Three