One Strategy, Every Channel for Client Six
A full-funnel marketing strategy built to make every channel Client Six shows up on work toward the same goal.
+33%
Marketing ROI
+40%
Qualified Leads
-18%
Cost per Acquisition
Overview
Client Six was running strong campaigns in isolation but without a strategy tying them together. We built one plan that made every channel work toward the same goal.
Client
Client Six
Industry
Financial Services
Scope
Strategy, Planning, Content, Media
Timeline
16 Weeks
Team
Strategy, Planning, Content, Media, Analytics
The Challenge
Many channels, one direction missing.
Client Six had strong individual campaigns but no single strategy connecting them, leaving budget and messaging spread thin.
Our Solution
One plan, every channel aligned.
We built a single content and channel strategy that gave every campaign — from paid media to owned content — a shared goal and a shared story.
Key Approach
- A unified strategy connecting every existing channel
- A content calendar built around one consistent narrative
- Media planning weighted toward what was already proven to work
- Ongoing reporting to reallocate budget toward performance
The Work
The strategy, in market.
We rolled the strategy out across paid, owned, and earned channels, with a shared content system tying every touchpoint together.
The Results
Results that speak for themselves.
Aligning every channel around one strategy delivered stronger performance than any campaign had on its own.
+33%
Marketing ROI
+40%
Qualified Leads
-18%
Cost per Acquisition
+27%
Brand Search Volume
For the first time, all our marketing finally feels like it's pulling in the same direction.
VP of Marketing
Client Six