Putting Client Five in the Right Hands
A creator-led campaign built on real advocacy instead of rented reach.
38
Creator Partners
+45%
Engagement Rate
+31%
Purchase Intent
Overview
Client Five needed advocacy that felt real, not rented. We built a creator program around genuine fit instead of follower count.
Client
Client Five
Industry
Beauty & Wellness
Scope
Influencer Strategy, Casting, Content
Timeline
7 Weeks
Team
Strategy, Talent, Content, Social
The Challenge
Reach without trust.
Client Five had run influencer campaigns before, but the partnerships felt transactional and the content rarely felt authentic.
Our Solution
Advocacy, not endorsement.
We cast creators around genuine product fit, gave them room to tell the story their way, and built a paid plan to extend the best-performing content.
Key Approach
- Creator casting based on audience fit, not follower count
- Creative briefs built for authenticity over control
- A paid plan to extend top-performing creator content
- Clear performance tracking tied to each partnership
The Work
The campaign, through their eyes.
38 creators told the Client Five story in their own voice, across formats built for each of their platforms.
The Results
Results that speak for themselves.
The campaign outperformed every prior influencer push Client Five had run.
38
Creator Partners
+45%
Engagement Rate
+31%
Purchase Intent
+24%
Referral Traffic
The content didn't feel like ads. It felt like people who actually loved the product — because they did.
Growth Lead
Client Five